Healthcare Startup Marketing: How to Build Demand From Zero
Most marketing advice assumes you already have something to work with: a brand people recognize, reviews, case studies, a few years of data. A healthcare startup usually has none of those. What it has is a product, a small budget, a team doing three jobs each, and investors asking when growth will show up. Healthcare […]
Healthcare Marketing Trends Worth Acting On
Most lists of healthcare marketing trends tell you what is new. Very few tell you what to do about it, what it costs, or which of it you can safely ignore. That gap is why practices end up buying whatever was pitched to them last, rather than whatever would actually move bookings. This guide […]
AI in Healthcare Marketing: Where It Helps and Where It Doesn’t
Somebody on your team is already using AI. They are drafting social posts with it, rewriting service pages with it, or pasting a patient’s message into a chatbot to work out how to reply. Most practices find this out by accident. The question is not whether to allow it. That decision has usually already been […]
B2B Healthcare Marketing: Reaching Providers, Buyers and Health Systems
If you sell to healthcare rather than to patients, almost none of the usual marketing advice applies to you. You are not trying to get a phone to ring. You are trying to get a device onto a formulary, a software platform through an IT security review, a supply contract onto a group purchasing agreement, […]
Healthcare Marketing Challenges and How to Handle Them
Most healthcare marketing challenges are not really marketing problems. They are approval problems, privacy problems, policy problems and measurement problems that happen to land on whoever runs marketing. That is why a tactic that works for a restaurant or a law firm stalls in a clinic, and why practices often spend more each year while […]
How to Choose a Healthcare Marketing Agency
If you are working out how to choose a healthcare marketing agency, there is a fair chance a previous one let you down. The reports looked polished and the patients never came. The ad account turned out to be in the agency’s name, not yours. Or nobody could explain what the tracking on your appointment […]
How to Market a Medical Practice: Practical Ideas for Getting More Patients
Practical ways to market a medical practice, from Google Business Profile and reviews to referrals and paid search, and how to decide what to do first.
How to Build a Healthcare Marketing Strategy and Plan
A healthcare marketing strategy is a written plan for how your practice or organization will attract, convert and keep the right patients. To build one, set goals for the services you want to grow, get clear on who your patients are, audit your current marketing, choose a few channels that fit, set a budget, and […]